Eden brings a background in brand marketing, content production and creative direction, which informs her strategic approach to how Stay Utopia is positioned to connect with owners, guests and tenants. Her work centres on building a brand presence that reflects the quality of its properties and the iconic lifestyle they offer.
As Social, Content and Brand Coordinator at Utopia Property Management, Eden oversees all content creation, social strategy and brand development across both the Holiday and Permanent Rentals divisions. She leads the planning and execution of campaigns and content, manages paid advertising, and develops partnerships that extend Utopia's reach within the local community and beyond.
Her career spans design, fashion and lifestyle brands, with experience across social media strategy, content creation, art direction and styling. Her approach is rooted in intentional storytelling, audience first thinking, aesthetic consistency along with a genuine ability to build relationships with clients, partners and suppliers alike.
She is a creative through and through, drawn to the intersection of culture, creativity and commerce, and the role brand identity plays in building something that doesn't just look good, but makes people feel apart of something.